Popular Posts


4 foolproof tips to help you make it from being on partnership track to Big 4 partner

What happens when you put two strong straight-talking women in a room? Who both help talented professionals make partner at the Big 4 (as well as other firms!) The sparks flew…. …as the world was put to rights! During my lengthy conversation with  Tara  (Leadership and Personal Impact Specialist who has helped 100s of Big 4 directors […]

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How to make partner at a Big 4 firm? (part 2)

Why do professionals want to be a Big 4 partner? Becoming a Big 4 partner is generally seen as the pinnacle of excellence and achievement for any accountant or consultant. In this second of a series of blog posts, we will discuss what you need to do to be a Big 4 partner, and the […]

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Is the curse of professionalism limiting your career progression?

A few months ago I was helping a group of consultants put together their personal marketing kit. Despite most  of the consultants handling client portfolios worth over £1 million, they almost all suffered with the curse of professionalism, which was stopping them taking the next step in their career.  In this blog post I identify […]


4 different types of sales questions which will turn you into the firm’s rainmaker

In this blog post, fresh after talking about how to use your personality to convert more sales, Jon Baker explains the different types of sales questions for accountants (as well as lawyers and consultants) Sales questions for accountants Questions play a powerful role in getting prospective clients to sign up. Yet the common complaint I […]

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9 fool-proof sales tips to help every accountant convert more business

In this blog post, Jon (who once trained all of BP’s sales teams across Europe) shares eight sales tips for accountants. Sales tips for accountants If you want to sell more, then remember that people need to buy into you before your firm. So, it’s time to think about what they want to buy into […]

Recent Posts

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5 savvy tips to get time to think even in the middle of a client crisis

When you work within the professions and have to record every 6 minutes, thinking space can be a bit of a luxury. However, time to think isn’t a luxury you can’t afford, it is an absolute necessity to be able to perform and make the right decisions. Here are our 5 tips to get your […]

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5 clever ways to get your mentor and sponsoring partner to help you to make partner

5 tips to make partner Your mentor and/or sponsoring partner can literally make or break your transition from senior associate/director through to making partner. Based on our recent experiences of helping our client successfully get appointed to a partnership position in a top 6 firm in the UK, here are 5 tips your sponsoring partner and/or […]

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5 tips from a new partner to pass the competency based interview

It is always good to hear when one of our clients gets the partner role they wanted. It is even better when they give us detailed feedback about the process they went through, plus their tips to help others make it through! Following on from yesterday’s post, this post is based on a set of […]