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4 foolproof tips to help you make it from being on partnership track to Big 4 partner

What happens when you put two strong straight-talking women in a room? Who both help talented professionals make partner at the Big 4 (as well as other firms!) The sparks flew…. …as the world was put to rights! During my lengthy conversation with  Tara  (Leadership and Personal Impact Specialist who has helped 100s of Big 4 directors […]

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How to make partner at a Big 4 firm? (part 2)

Why do professionals want to be a Big 4 partner? Becoming a Big 4 partner is generally seen as the pinnacle of excellence and achievement for any accountant or consultant. In this second of a series of blog posts, we will discuss what you need to do to be a Big 4 partner, and the […]

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How do I become a partner at the Big 4? (part 1)

Why do people want to be a Big 4 partner? Becoming a Big 4 partner is generally seen as the pinnacle of excellence and achievement for any accountant or consultant. Over the next few blog articles, we will discuss what you need to do to be a Big 4 partner, and the differences between getting […]

Building your client portfolio

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4 different types of sales questions which will turn you into the firm’s rainmaker

In this blog post, fresh after talking about how to use your personality to convert more sales, Jon Baker explains the different types of sales questions for accountants (as well as lawyers and consultants) Sales questions for accountants Questions play a powerful role in getting prospective clients to sign up. Yet the common complaint I […]

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9 fool-proof sales tips to help every accountant convert more business

In this blog post, Jon (who once trained all of BP’s sales teams across Europe) shares eight sales tips for accountants. Sales tips for accountants If you want to sell more, then remember that people need to buy into you before your firm. So, it’s time to think about what they want to buy into […]

Relationology Secrets

Relationology: How your relationships will help you make partner

For those of you who have read a few of my blog posts will know how much emphasis I place on the importance of relationships to build a bedrock for your future career success. This is why I am delighted to share an extract from a new book called ‘Relationology: 101 secrets to grow your […]

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5 ways of increasing your odds of making it through partnership track

Being told you are on partnership track, or in line for partnership, or going to be put up for partnership is a great sign that you are nearing the end of your journey to make partner. This post explores what you can do in the 12-24 months before the admission process starts to help you […]

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What are your partners really thinking when they consider your application for partnership?

Probably the biggest mistake that any potential partner makes is to consider the partnership admission process as a long drawn out job interview or panel for promotion. This article shines a light onto what the partnership admissions process actually is trying to achieve, and therefore, what the partners involved in the partnership admissions process will […]

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What is more important; your personal or business case for partnership?

You will often hear people talking about constructing a business case for partnership. Actually in reality, you need to put together both a business case and a personal case.  What is the difference between your personal case and business case for partnership? Some firms will split the two of these up within the partnership admissions process. […]

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3 super tips to help you get through your final interview for partnership

Imagine this, you’ve got through to the last interview to become a senior partner in a big 4 firm. The last interview is with the CEO of the big 4 firm. How would you prepare for this interview? This was the question that arrived in my inbox this morning. Here is a longer version of […]