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How to make partner at a Big 4 firm? (part 2)

Why do professionals want to be a Big 4 partner? Becoming a Big 4 partner is generally seen as the pinnacle of excellence and achievement for any accountant or consultant. In this second of a series of blog posts, we will discuss what you need to do to be a Big 4 partner, and the […]

big4 Big 4 partner buy in client portfolio

How do I become a partner at the Big 4? (part 1)

Why do people want to be a Big 4 partner? Becoming a Big 4 partner is generally seen as the pinnacle of excellence and achievement for any accountant or consultant. Over the next few blog articles, we will discuss what you need to do to be a Big 4 partner, and the differences between getting […]

Building your client portfolio

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4 different types of sales questions which will turn you into the firm’s rainmaker

In this blog post, fresh after talking about how to use your personality to convert more sales, Jon Baker explains the different types of sales questions for accountants (as well as lawyers and consultants) Sales questions for accountants Questions play a powerful role in getting prospective clients to sign up. Yet the common complaint I […]

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9 fool-proof sales tips to help every accountant convert more business

In this blog post, Jon (who once trained all of BP’s sales teams across Europe) shares eight sales tips for accountants. Sales tips for accountants If you want to sell more, then remember that people need to buy into you before your firm. So, it’s time to think about what they want to buy into […]

Relationology Secrets

Relationology: How your relationships will help you make partner

For those of you who have read a few of my blog posts will know how much emphasis I place on the importance of relationships to build a bedrock for your future career success. This is why I am delighted to share an extract from a new book called ‘Relationology: 101 secrets to grow your […]

Recent Posts

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5 smart strategies to use internal PR to accelerate your career

I recently had a week or so when many of my clients were ruing their decision, whether conscious or not, to neglect their internal PR. Not doing your own internal PR can be, as one of my clients found, incredibly costly to your career progression in a firm. In fact, get it wrong and you […]

Businessman Crossing Fingers

11 tips to survive and thrive when you move to a new firm – Part 2

I was reading a great book called ‘strategies for being brilliant’ by Sue Ritchie (which is an easy read, with helpful practical ways you can replicate the 21 strategies in the book). In the book Sue talks about how she adapted to living in a  completely new country and culture. She then shared her tips […]

Businessman Crossing Fingers

11 tips to survive and thrive when you move to a new firm

I was reading a great book called ‘strategies for being brilliant’ by Sue Ritchie (which is an easy read, with helpful practical ways you can replicate the 21 strategies in the book). In the book Sue talks about how she adapted to living in a  completely new country and culture. She then shared her tips […]