How to create a sound bite that helps you easily win business
| | |

How to create a sound bite that helps you easily win business

We are going to dig into Chapter 3 of the Go-To Expert, and explore in more depth the concept of a sound bite. On the surface of it, having a sound bite doesn’t sound that important for any professional. However, as you read through this blog post you will discover why it is core to…

What’s your soundbite?
| |

What’s your soundbite?

I have talked before about the importance of making an impact when you introduce yourself. (See Tip: introduce yourself with impact) However, when Jon and I were meeting with a potential new client last week, we identified that she was struggling with her soundbite. Interestingly, when we asked her what differentiated her, we got a very…

End of content

End of content