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After years of hard work and dedication, you’ve finally reached the mountain top – you’ve been named partner. However, the trouble with achieving these huge career goals is that we often don’t know what to do next. You see, once the celebrations come to a close, many people begin to notice their anxieties creeping in,…
When you fined a niche of your own, it allows you to specialise and become the Go-To-Expert on your chosen topic. “That’s all very well” you may be thinking, “but how on earth do I work out what my niche should be?” We’ve laid out the five essential steps that you need to take to…
When accountants, lawyers, and consultants think of networking, they think of the events that they attend after work. Oftentimes, they think of lunches, coffees or the activities that they do off the clock. Many don’t even consider that they are sitting on a goldmine of opportunity every single day. Here is why internal networking, and…
There’s nothing worse than putting in the work and the hours only to get overlooked for a referral. It’s a crushing feeling, especially when it goes to your partner instead. What did they do that you didn’t? While it might feel like you did everything you could, you may be missing a few key areas…
This week I spent a day working with 3 senior lawyers helping them start a partner-sized practice. For each of the three, I helped them define and articulate their brand. It only occurred to me as I reflected on my conversations that wherever you are in your career you need to have built a brand…
Clients often tell me about the business development advice they have had from well-established partners in their firm. Lots of these tips are spot-on and very helpful. Others are . . . well, we have a chuckle! Some of the tips I have heard have been at best unhelpful and sometimes actually damaging to…
I regularly speak to audiences of lawyers, accountants and consultants about the challenges of making partner. In my talks I often share the ten lessons that my clients have learnt along their journeys to make partner. In this blog post I am going to share the fourth lesson, create a strong, personal brand. It can…
A few months ago I was helping a group of consultants put together their personal marketing kit. Despite most of the consultants handling client portfolios worth over £1 million, they almost all suffered with the curse of professionalism, which was stopping them taking the next step in their career. In this blog post I identify…
In the second of our newly published ‘The Go-To Expert‘ inspired blog posts (get your free chapter of the book here) we round up the many posts on this blog about choosing and capitalising on your niche. You will find plenty of advice to help you choose and capitalise on your niche. Business Development Clinic: 6…
For the next few months to celebrate the launch of our next book ‘The Go-To Expert’, I will be blogging weekly, including extracts from The Go-To Expert, about topics to help you become The Go-To Expert and build a partner sized client portfolio. In this week’s blog post we are going to look at why…
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