6 unexpected places to get ideas for content.
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6 unexpected places to get ideas for content.

One of the best ways to generate work is via content marketing or what was typically known as thought leadership. However, the problem with a content marketing approach is always having to come up with new ways to identifying content which will be valuable for your clients and prospects. It is so easy to get…

Use this attitude to get the maximum effectiveness from your business development efforts.
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Use this attitude to get the maximum effectiveness from your business development efforts.

 Over the last 6-12 months, I have been coaching many people who are very new to winning their own clients. Interestingly, they have all suffered from this one attitude problem. Your business development mindset is key to whether you win work or not. This blog post explains what this attitude is and how to get…

Why is establishing a referral network essential for M&A or Corporate Finance Lawyers?
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Why is establishing a referral network essential for M&A or Corporate Finance Lawyers?

Are you a lawyer who is involved in deal making, i.e. M&A, Private Equity, Financing? You’ll know the importance of working to establish a referral network. This is because the route to generating work for deal makers is typically via an introducer or referral network. This blog post looks at a particular and common mindset…

20 Tips for courteous office behaviour if you want to make partner
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20 Tips for courteous office behaviour if you want to make partner

This is a guest post is by Katherine Everitt-Newton, a resilience coach. A chance encounter in the office triggered this post on Courteous Office Behaviour. Being liked and respected by your peers and colleagues goes a long way to helping you get to get noticed for partner track and make partner. Courteous behaviour is just…

A simple way to identify your niche if you are a deal maker
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A simple way to identify your niche if you are a deal maker

Starting to win your own clients effectively always starts with identifying what you want to become known for, i.e. what will be your specialism or niche. This blog post, based on similar conversations with clients who are M&A lawyers, shows you a very simple process to identify your niche. Recently I have been working for…

5 super easy ways of producing highly valuable content without doing any writing.
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5 super easy ways of producing highly valuable content without doing any writing.

The people I work with often tend not to identify as ‘writers’. They are ‘numbers’ people or good at talking to people ‘face-to-face’ but not good with then writing stuff down. I get that. Each to their own. However, in today’s world, if you want to grow your profile and visibility, that means content. This blog…

How to create a sound bite that helps you easily win business
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How to create a sound bite that helps you easily win business

We are going to dig into Chapter 3 of my book The Go-To Expert: How to Grow Your Reputation, Differentiate Yourself From the Competition and Win New Business and explore in more depth the concept of a sound bite. On the surface of it, having a sound bite doesn’t sound that important if you work…

The Imposter Syndrome: What is it and how can you get over it?
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The Imposter Syndrome: What is it and how can you get over it?

I spoke at a round table event recently and the topic of The Imposter Syndrome came up. The Imposter Syndrome is a well-known phenomenon affecting people in professional services. It is the fear of being found out. I.e. you worry that a client will turn around to you and go (or something like this) You…

How to build a strong and positive relationship with your Sponsoring Partner
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How to build a strong and positive relationship with your Sponsoring Partner

Your Sponsoring Partner is the person who recommends you for partnership, he or she is a crucial member of your support team. If this relationship has broken down or is weak, your partnership ambitions may be effectively blocked at your firm. This is the most important person you need in your corner. Don’t have your…

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