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In this week’s business development clinic, we look in detail at the question of ‘what is a marketing plan’, and more importantly what do you need to include in your marketing plan. What is a marketing plan? You will probably be advised to build a marketing plan when you get serious about building your own…
It’s only human: most of us have probably wondered how much money partners at the Big 4 bring home each year. It’s not an easy question to answer, but in this blog post, we take the publicly available data and analyse it to get a good idea of the average partner drawing. Do you have…
I am often asked about how to effectively use social media, without it taking up too much time. After all, most lawyers, accountants and consultants have chargeable time targets to hit. These targets don’t reduce just because you decide to use social media within your business development mix. In this blog post, I will give…
In this week’s business development clinic, Heather Townsend answers a knotty problem. How to change the way your practice markets itself? i.e. how to make your partners sit up and take notice of some of the newer and more effective marketing practices now available? This is not an unusual problem – and I see it…
In 2013 I will be interviewing professionals who have made it to partner – and sometimes out the other side! I have already interviewd Judy Dyke and Jason Wainwright and today’s interview is with Paul Etherington from Grant Thornton. What made you want to go for partner? I come from a family business background. I joined the #1…
Have you been asked to help run a team away day or session? Here’s your 8 point action list for better team away days Objectives: Be absolutely clear what the objectives are, in terms of a measurable business outcome (Why do they need bringing together? What/ how will the firm or the team gain? How…
I often run workshops on ‘working the room’ and I am always being asked how to make myself more memorable at networking events. In this business development clinic post, I share 4 ways of helping you be more memorable when working the room. Help people remember your name When you introduce yourself, say your first…
When I used to be employed as an in-house learning and development manager, I was always being asked by my business units whether I would run a team away day for them. Very often it’s the up-and-coming partner or junior partner who is given the job of organising the department away day. I’m all for a…
When I used to be employed as an in-house learning and development manager, I was always being asked by my business units whether I would run a team away day for them. Very often it’s the up-and-coming partner or junior partner who is given the job of organising the department away day. I’m all for a…
Heather Townsend helps professionals become the ‘Go To Expert’. She is the author of the award-winning and best-selling ‘The FT Guide To Business Networking‘. In this post, Heather shows you that it is possible to build up a network which helps you win business without compromising on your evenings with the family. How does…
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