How the clued up accountants and lawyers use valuable content to attract clients
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How the clued up accountants and lawyers use valuable content to attract clients

ByHeather Townsend

It is always good to recycle good content on your blog. And this post was published way back in 2014 when we had just had  ‘The Go-To-Expert‘ published. In this post we look at how to use valuable content to attract clients to you. Old School Professional Services Marketing was all about networking and relationship…

The 2 essential components that your Business Case for partner or director as a lateral hire needs
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The 2 essential components that your Business Case for partner or director as a lateral hire needs

ByHeather Townsend

Over the last few months I’ve been reviewing lateral hire Business Cases for people who want to join a Big 4 firm or large firm as a lateral hire at director or partner. Any Big 4, or large international accounting or law firm will want to have a lateral hire Business Case before they hire…

The 6 premises for every Business Case for partnership
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The 6 premises for every Business Case for partnership

ByHeather Townsend

You need to build your own Business Case for partnership. But did you know that all Business Cases are typically built on one of six premises? When you know WHAT premise your Business Case is built upon, writing a stronger and more persuasive Business Case becomes much easier. Read on to help you identify what…

Why you need to be a BRAND to progress your career in the professions
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Why you need to be a BRAND to progress your career in the professions

ByHeather Townsend

This week I spent a day working with 3 senior lawyers helping them start a partner-sized practice. For each of the three, I helped them define and articulate their brand. It only occurred to me as I reflected on my conversations that wherever you are in your career you need to have built a brand…

6 unexpected places to get ideas for content.
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6 unexpected places to get ideas for content.

ByHeather Townsend

One of the best ways to generate work is via content marketing or what was typically known as thought leadership. However, the problem with a content marketing approach is always having to come up with new ways to identifying content which will be valuable for your clients and prospects. It is so easy to get…

Use this attitude to get the maximum effectiveness from your business development efforts.
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Use this attitude to get the maximum effectiveness from your business development efforts.

ByHeather Townsend

 Over the last 6-12 months, I have been coaching many people who are very new to winning their own clients. Interestingly, they have all suffered from this one attitude problem. Your business development mindset is key to whether you win work or not. This blog post explains what this attitude is and how to get…

Why is establishing a referral network essential for M&A or Corporate Finance Lawyers?
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Why is establishing a referral network essential for M&A or Corporate Finance Lawyers?

ByHeather Townsend

Are you a lawyer who is involved in deal making, i.e. M&A, Private Equity, Financing? You’ll know the importance of working to establish a referral network. This is because the route to generating work for deal makers is typically via an introducer or referral network. This blog post looks at a particular and common mindset…

20 Tips for courteous office behaviour if you want to make partner
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20 Tips for courteous office behaviour if you want to make partner

ByHeather Townsend

This is a guest post is by Katherine Everitt-Newton, a resilience coach. A chance encounter in the office triggered this post on Courteous Office Behaviour. Being liked and respected by your peers and colleagues goes a long way to helping you get to get noticed for partner track and make partner. Courteous behaviour is just…

A simple way to identify your niche if you are a deal maker
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A simple way to identify your niche if you are a deal maker

ByHeather Townsend

Starting to win your own clients effectively always starts with identifying what you want to become known for, i.e. what will be your specialism or niche. This blog post, based on similar conversations with clients who are M&A lawyers, shows you a very simple process to identify your niche. Recently I have been working for…

5 super easy ways of producing highly valuable content without doing any writing.
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5 super easy ways of producing highly valuable content without doing any writing.

ByHeather Townsend

The people I work with often tend not to identify as ‘writers’. They are ‘numbers’ people or good at talking to people ‘face-to-face’ but not good with then writing stuff down. I get that. Each to their own. However, in today’s world, if you want to grow your profile and visibility, that means content. This blog…

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