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6 tips to make the time to produce valuable content
In the fifth of our newly published ‘The Go-To-Expert‘ inspired blog posts, we look at how to make the time to write blog posts, or valuable content which your audience will love. Producing valuable content to help you effortlessly attract in your own clients and build your profile takes time. Getting the time to write blog…
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7 questions to ask yourself if you want to move your personal contacts to work-winning relationships
You’re good at linking up with people and developing relationships. However, you’ve still not cracked how to translate these friendly relationships into work-winning relationships. This was the context to a question I was asked recently – and am often asked. This was how I answered the question. Are you senior enough to get instructed? Having…
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Career Clinic: I’ve just been promoted to senior manager, is it to soon to be thinking about partnership?
Now you’re a senior manager, when should you be thinking about partnership? Good question! Depending on your firm, your next step may actually be to partner. Some firms use the director role as a career full-stop, whereas some use the director role as a key step towards partnership. Therefore, do ask your partners and HR…
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How the clued up accountants and lawyers use valuable content to attract clients
It is always good to recycle good content on your blog. And this post was published way back in 2014 when we had just had ‘The Go-To-Expert‘ published. In this post we look at how to use valuable content to attract clients to you. Old School Professional Services Marketing was all about networking and relationship…
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The 2 essential components that your Business Case for partner or director as a lateral hire needs
Over the last few months I’ve been reviewing lateral hire Business Cases for people who want to join a Big 4 firm or large firm as a lateral hire at director or partner. Any Big 4, or large international accounting or law firm will want to have a lateral hire Business Case before they hire…
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The 6 premises for every Business Case for partnership
You need to build your own Business Case for partnership. But did you know that all Business Cases are typically built on one of six premises? When you know WHAT premise your Business Case is built upon, writing a stronger and more persuasive Business Case becomes much easier. Read on to help you identify what…
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Why you need to be a BRAND to progress your career in the professions
This week I spent a day working with 3 senior lawyers helping them start a partner-sized practice. For each of the three, I helped them define and articulate their brand. It only occurred to me as I reflected on my conversations that wherever you are in your career you need to have built a brand…
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6 unexpected places to get ideas for content.
One of the best ways to generate work is via content marketing or what was typically known as thought leadership. However, the problem with a content marketing approach is always having to come up with new ways to identifying content which will be valuable for your clients and prospects. It is so easy to get…
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Use this attitude to get the maximum effectiveness from your business development efforts.
Over the last 6-12 months, I have been coaching many people who are very new to winning their own clients. Interestingly, they have all suffered from this one attitude problem. Your business development mindset is key to whether you win work or not. This blog post explains what this attitude is and how to get…
