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The essential contents of any Go-To Expert’s personal marketing tool-kit
In the third of our newly published ‘The Go-To-Expert‘ inspired blog posts (get your free chapter of the book here) we look at exactly what you need in your personal marketing kit to help you quickly and effortlessly build a profile as The Go-To Expert. Why a personal marketing toolkit? How many times have you written…
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How long will it take to make partner?
It’s a question that most junior members of a firm want to ask: “How long to make partner?” I have coached many clients on their journey to partner so here are my insights on how long it may take, why it’s got longer, and what you can do to get there faster. How long to…
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Everything you ever wanted to know about choosing a profitable niche
In the second of our newly published ‘The Go-To Expert‘ inspired blog posts (get your free chapter of the book here) we round up the many posts on this blog about choosing and capitalising on your niche. You will find plenty of advice to help you choose and capitalise on your niche. Business Development Clinic: 6…
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The 3 reasons professionals limit their new business wins by becoming jack-of-all trades
For the next few months to celebrate the launch of our next book ‘The Go-To Expert’, I will be blogging weekly, including extracts from The Go-To Expert, about topics to help you become The Go-To Expert and build a partner sized client portfolio. In this week’s blog post we are going to look at why…
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If you only read one book on how to market and sell yourself….
… let it be my new book… The Go-To Expert. Yes, my third and possibly final published book, The Go-To Expert publishes tomorrow. Why should I buy the Go-To Expert? The question you may ask is ‘why should I buy this book?’ I like to think that the review kindly given to the book by…
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6 tips to eat and drink your way to reduced stress levels
One of the four ingredients needed to get rapid career progression is a healthy mind and a healthy body. However, with the amount of stress which is just the norm in the professions, it is not always easy to obtain the healthy mind and healthy body bit. I have noticed that due to my very…
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How to build your reputation as ‘one to watch’ right from the early days in your firm
Have you got a good reputation in your firm? The reputation you develop for yourself drives the likelihood of you becoming seen as partnership potential. The advice in this blog post will help progress your career at not only the Magic Circle firms (A&O, Freshfields, Linklaters, Clifford Chance, Slaughter and May), but also mid-tier firms…
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5 key ingredients needed if you are to be seen as ‘partnership potential’
The route to partnership is a hard slog. However, there are often a few number of people who seem to be given extra help and all the right assignments and experiences to make it to partner. These select few are often tagged by partners as ‘partnership potential’; meaning they may be given extra help, whether…
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3 key questions to answer in order to build up a Business Case when you are currently in industry
In this post, we look at how to build a Business Case for partnership when you are in industry and looking to return to practice as a partner. After working with people aiming to make partner, we know that considerable numbers of people are returning from industry into practice. Incentivised by the chance of finally achieving…
