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The pink car story: The next chapter
If you have ever heard me speak about networking or referral generation, then you will have heard me talk about the pink car story. For those of you who haven’t, here is a quick recap of the story. Last year, my family and I went camping down in Devon. This involved a 450 mile journey…
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What’s your suffix?
Whenever people talk about you they will normally add a tag line to you, for example, these are the suffixes that are typically applied to me: ‘really knows her stuff’ ‘author of ‘the FT Guide to Business Networking’ ‘passionate and enthusiastic’ In the interests of balance, I am aware that occasionally the suffixes which are…
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3 ways your ‘story’ can help you be more successful
If you take a look at my diverse skills set, it’s very difficult at first glance to make sense of it – let alone seem credible for what I do. How does someone with an engineering degree, end up being an executive coach, organisational development consultant, award-winning writer, mother of two young children, business networking…
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How to ACE your presentation regardless of who is in the audience
I thought my presentation was going OK, then 1 person killed it at the end. How you can learn from my experience Do some people put you off? Have you ever had to give a presentation and been afraid, or thought that it wasn’t quite hitting the mark? I have found out that it isn’t…
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What’s the best way to build your client portfolio?
How do you attract clients? This is normally one of the first questions I ask my clients. After all, many of my clients are working with me to help them build their client portfolio. However, it is amazing how many of my clients are trusting to luck for the phone to ring. Luck or hope…
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8 ways to help prospective clients sign up quicker – Part 2
Continued from yesterday: 5. Don’t solve their problems before they buy This one sounds strange, because surely we should be proving our worth before our clients buy? So, helping them to take action and commit to working with us. Actually no, very often if we solve our potential client’s problems before they commit to working…
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8 ways to help prospective clients sign up quicker – part 1
If someone could wave a magic wand, one of my three wishes would be that potential clients would turn up cheque book in hand asking me where to sign and when to start. I’d then have to spend less time wooing them and helping them through the process of getting to the all important signing…
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Why valuable content helps you gain referrals
I was asked by Sonja Jefferson ofValuable Content to write a guest blog for them on the role of valuable content in gaining referrals for your business. I have reproduced the blog here: As part of the research for ‘The FT Guide To Business Networking’ I spent over thirty hours interviewing international networking experts such as Ivan Misner, as well…
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How to choose your Twitter name
I was reading an excellent article by Mark Lee on how accountants should choose their Twitter name. It also made me think a little further, and I would like to add some more thoughts to the article. Check your firm’s guidelines Before you merrily start chopping and changing your Twitter name, do check your firm’s guidelines…
