Your client thinks AI should make you cheaper. Now what?
You are sitting across from a client who has just asked why you have not passed on the savings from using AI. It is an increasingly common question. So how do you answer it without either caving on your fee or getting defensive about it? That’s what this episode is all about. Whilst the presenting…
How to make it easy to introduce others in the firm to your client
You have been sat in front of the same client for years. The work is good, the relationship is good, and none of it has ever gone anywhere else in the firm. Then somebody asks what work you have found for the rest of the firm this year. How do you have that conversation with…
How to stop wasting time on leads that are going nowhere
You meet a prospect and get very excited about the potential of working together. Then you find as your conversations progress that they can’t afford to work with your firm. And how can you stop this happening time and time again. That’s what this episode is all about. Getting excited about a prospect is not…
The lead has gone quiet. What now?
You had a great conversation. Got excited about the new business. It all seemed like it was going to happen. Then they ghosted you. So how do you get these leads going again without seeming like a second hand car sales person? When the lead goes quiet, we often take the silence to mean they’re…
Creating your daily business development habit – The missing ingredient stopping many professionals from making partner
Only 20% of professionals on the partnership track do something every day to implement their Business Development Plan. This episode is about how to become one of them — not through willpower, but through habit. Using real examples from Poised for Partnership, this episode covers why business development gets deprioritised even by talented, motivated professionals,…
How to restart your BD when you’ve stopped for a while
Have you ever let your business development slip. And then found yourself paralysed about picking it back up again? It happens to all of us. Life gets in the way. A week turns into a month. And suddenly you’re not just behind on your BD activities; you’re dealing with the added weight of embarrassment, procrastination,…
What to do before you write a proposal to increase the chances of the client saying yes
Do you spend hours writing the perfect proposal, only to be ghosted by the prospect? In this episode, I explain why the problem isn’t your proposal, but what you did before you ever started writing it. Too many of us treat a proposal like a sales brochure, but the sale should be made long before…





