runners to represent how to accelerate your career
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5 smart strategies to use internal PR to accelerate your career

ByHeather Townsend

If you want to accelerate your career in your law firm, accountancy or consulting firm? Then stop neglecting your internal PR! Not doing your own internal PR can be incredibly costly to your career progression in a firm. In fact, get it wrong, and you may find yourself out of a job! Sounds dramatic, I…

A man gasping at his mistake to represent a bad referral generation strategy
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Are you making this mistake which is stopping your network from sending you referrals?

ByHeather Townsend

Generating referrals is a powerful way to grow your client portfolio, but getting your network to send them your way can be challenging. In fact, one innocent mistake could be stopping your network from sending you referrals altogether. In this blog post, we’ll explore a scenario that illustrates the common mistakes people make when trying…

creating a strong linkedin profile
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Crafting a strong LinkedIn profile that gets you the results in a few simple steps

ByHeather Townsend

LinkedIn has become the place for professionals to network, as it is the social media platform where people network for mainly business reasons. It also has most of the decision makers you want to meet on it. When those decision makers ‘Google’ your name, LinkedIn is usually the first place that they will find you….

seedlings to represent business growth checklists
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Your checklist to expertise: 6 daily habits you must have to become a rainmaker

ByHeather Townsend

Using check-lists may not sound “fun” or “creative” or anything like the reason you went into law, accountancy or consultancy, but they are essential if you want to turn on a reliable tap of new business leads coming to you. (Which then becomes the basis of your Business Case for partnership.) They are essential if…

a man with his head in his hands to symbolise negativity and the desire for effective business development
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How to check that your LinkedIn profile is not negatively impacting the effectiveness of your business development activities

ByHeather Townsend

Did you know that before speaking to someone for the first time, a lot of potential clients check out their firm’s website and LinkedIn profile? According to the Hinge Research Institute, a whopping 81% of clients will look at the website of potential suppliers before making contact, 63% will search online, and 60% will check…

How to get a promotion to partner
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How do you get your partners to realise you are ready to be promoted to senior associate in your law firm?

ByHeather Townsend

You’re ready to get promoted to senior associate but a senior partner announces that one of your colleagues has got the promotion instead of you again. How can you stop this from happening so that you get the next promotion to senior associate? How can you differentiate yourself from your colleagues and demonstrate your leadership…

How do i find a niche
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Five essential steps to find your niche

ByHeather Townsend

When you fined a niche of your own, it allows you to specialise and become the Go-To-Expert on your chosen topic. “That’s all very well” you may be thinking, “but how on earth do I work out what my niche should be?” We’ve laid out the five essential steps that you need to take to…

Cost of making partner
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3 reasons why making partner is not that great

ByHeather Townsend

Do you really want to make partner? Making partner is the ultimate career milestone that many employees at law firms and investment banks strive for, but it’s not as lavish as it seems. To show you both sides of the golden coin, here is the true cost of making partner. What ‘making partner’ meant 20…

How to grow client base
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How to create content which will continuously bring you in new business

ByHeather Townsend

Ask any accountant, lawyer or consultant “How do you win clients?” and they’ll likely say that you look for your ideal prospect. Then, you target them through your marketing or attend networking events to make contact. Finally, you work on building that relationship over time. This, of course, is right but what many professionals don’t…

how do I get more client
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How to get good at blowing your own trumpet without coming across as a show-off

ByHeather Townsend

“How do I get more clients?” and “How do I get more client referrals?” These are two questions that every accountant, lawyer, and consultant have asked themselves at some point in their career. The answer, however, isn’t quite as simple as they’d like. To win more clients and client referrals, you need to focus on…

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