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I recently did some online research before having a new business meeting with a local firm. As the firm wanted to use social media more effectively I had a look at over 15 of their fee earners’ LinkedIn profiles. Like many firms of their size and maturity, the results of my research didn’t shock me….
In order to get to partner, particularly the Big 4 and large firms, you will need to find your niche. Some professionals find that by the time they get to Partner Track they already have a clearly defined niche. This isn’t the case for everyone, however, and there are many accountants, lawyers and consultants who…
In the fifth of our newly published ‘The Go-To-Expert‘ inspired blog posts, we look at how to make the time to write blog posts, or valuable content which your audience will love. Producing valuable content to help you effortlessly attract in your own clients and build your profile takes time. Getting the time to write blog…
It is always good to recycle good content on your blog. And this post was published way back in 2014 when we had just had ‘The Go-To-Expert‘ published. In this post we look at how to use valuable content to attract clients to you. Old School Professional Services Marketing was all about networking and relationship…
This week I spent a day working with 3 senior lawyers helping them start a partner-sized practice. For each of the three, I helped them define and articulate their brand. It only occurred to me as I reflected on my conversations that wherever you are in your career you need to have built a brand…
Starting to win your own clients effectively always starts with identifying what you want to become known for, i.e. what will be your specialism or niche. This blog post, based on similar conversations with clients who are M&A lawyers, shows you a very simple process to identify your niche. Recently I have been working for…
We are going to dig into Chapter 3 of my book The Go-To Expert: How to Grow Your Reputation, Differentiate Yourself From the Competition and Win New Business and explore in more depth the concept of a sound bite. On the surface of it, having a sound bite doesn’t sound that important if you work…
Have you updated your LinkedIn profile recently? Your LinkedIn profile is your shop window to recruiters and potential employers, and the first place which potential recruiters will look when they are considering contacting you. This is the second half of our article on how your LinkedIn profile can help in your job search. You can…
Have you updated your LinkedIn profile recently? Your LinkedIn profile is your shop window to recruiters and potential employers, and the first place which potential recruiters will look when they are considering contacting you. Here are our top twelve tips to make sure your LinkedIn profile is found by the RIGHT people: 1. Consider your…
Clients often tell me about the business development advice they have had from well-established partners in their firm. Lots of these tips are spot-on and very helpful. Others are . . . well, we have a chuckle! Some of the tips I have heard have been at best unhelpful and sometimes actually damaging to…
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