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It’s a common piece of feedback that many aspiring partners or directors will get told. In a professional services organisation, having a good profile leads to getting onto the plum assignments and being first in line for any promotions. But what does it mean, and how do you go about increasing your profile?
Starting a law blog Starting a law blog can be a great way of building a strong profile and generating work from your own desk. So, why don’t many more lawyers do it? Or more to the point, why do so many lawyers have the intention to start a law blog but never quite get…
What to blog about to win clients? You’ve written a blog post. You’ve published it, added it on Twitter and LinkedIn. Now what? If you are like most lawyers, accountants and consultants I know, you probably leave it there. Thereby missing out on most of the value of your blogging work, limiting your chances of…
I am on record many, many times saying you need to be niche to build up your own practice and win your own clients. But how niche or specialist do you really need to be? Do you need to be THE expert? In this blog post I answer the question, ‘how specialist do I really…
Heather Townsend revealed the 10 lessons that every potential partners needs to learn to an audience of 200 lawyers and accountants. In this short 2 minute video clip, Heather talks through the fourth lesson – the importance of having a niche. What is lesson number 4 about? Let me give you some of the challenges…
In summer 2016 Heather Townsend revealed the 10 lessons that every potential partners needs to learn to an audience of 200 lawyers and accountants. In this short 2 minute video clip, Heather talks through the second lesson – thinking, feeling and acting like a partner The road to partner is shrouded in mystery and conjecture. This…
I regularly speak to audiences of lawyers, accountants and consultants about the challenges of making partner. In my talks I often share the ten lessons that my clients have learnt along their journeys to make partner. In this blog post I am going to share the fourth lesson, create a strong, personal brand. It can…
Tips for getting business referrals I’ve written several articles about how you can use social media to boost your reputation and generate referrals. However, just like your physical image, your online image needs tending and careful grooming. What does your online footprint say about you? Are you aware of how much attention it receives? How much…
When should I specialise? The challenge for any lawyer, accountant or consultant in practice is when to specialise. (Not if they need to!) Do it too soon and you don’t get the broad base of technical and commercial skills you need. Do it too late and you will struggle to build your own practice. The…
Building your own practice often means you need to be known for something in particular. This ‘something’ is often referred to as a ‘niche’. In today’s marketplace it is very difficult to make make partner as a generalist. In this article, based on an extract from Poised for Partnership, we explore how to find your…
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