runners to represent how to accelerate your career
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5 smart strategies to use internal PR to accelerate your career

ByHeather Townsend

If you want to accelerate your career in your law firm, accountancy or consulting firm? Then stop neglecting your internal PR! Not doing your own internal PR can be incredibly costly to your career progression in a firm. In fact, get it wrong, and you may find yourself out of a job! Sounds dramatic, I…

a beach fire to represent sure fire tips for linkedin publishing success
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5 Sure-fire Tips to Generate Impact from Creating a Post in LinkedIn Publisher/Post

ByHeather Townsend

LinkedIn has opened the floodgates to a world of professional content with their publishing platform. Top influencers are publishing their content on LinkedIn and in turn, a lot of professionals are seeking out content on the platform to read. With this fact alone, it’s no surprise then that lawyers, accountants, and consultants who are looking…

seedlings to represent business growth checklists
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Your checklist to expertise: 6 daily habits you must have to become a rainmaker

ByHeather Townsend

Using check-lists may not sound “fun” or “creative” or anything like the reason you went into law, accountancy or consultancy, but they are essential if you want to turn on a reliable tap of new business leads coming to you. (Which then becomes the basis of your Business Case for partnership.) They are essential if…

good content for linkedin
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Boosting your online visibility: What makes for good content on LinkedIn?

ByHeather Townsend

If you truly want to make the best out of your business development efforts in LinkedIn, you need to pay close attention to crafting a strong profile but also at the sort of content you are sharing there. In this fragment of our Progress to Partner Academy Virtual Masterclass “How to win work in only…

a man with his head in his hands to symbolise negativity and the desire for effective business development
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How to check that your LinkedIn profile is not negatively impacting the effectiveness of your business development activities

ByHeather Townsend

Did you know that before speaking to someone for the first time, a lot of potential clients check out their firm’s website and LinkedIn profile? According to the Hinge Research Institute, a whopping 81% of clients will look at the website of potential suppliers before making contact, 63% will search online, and 60% will check…

tips for pitching so that you can stand out like this red umbrella among a number of grey ones
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How to come out of your partners’ shadow in a pitch

ByHeather Townsend

Are you fed up of being a mute spare wheel in pitch meetings? Are you sick of being stuck behind your partners’ shadow? Do you wish you could exude charisma and gravitas so that you stand out for once? Many professionals looking for tips on pitching have asked us these questions, but what they didn’t…

client following
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How to create your own client following

ByHeather Townsend

How do I create my own client following? I’m often asked this question on a webinar. The truth is, it’s hard. But it’s not impossible. Time can be a constant enemy or an ally when it comes to networking. So the real question is, how do you create your own client following and still have…

increase your profile at work
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How to increase your profile in your firm (without becoming inauthentic or annoying)

ByHeather Townsend

How do you increase your profile at in your firm? Very often you’ll hear and you’ll be told that to make partner, you have to raise your profile. But how do you do it? You might say, “Oh, let’s just have the results do the talking”. But the truth is, it doesn’t really work that…

How to ask for referrals
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How to make sure you get the referral rather than your partner

ByHeather Townsend

There’s nothing worse than putting in the work and the hours only to get overlooked for a referral. It’s a crushing feeling, especially when it goes to your partner instead. What did they do that you didn’t? While it might feel like you did everything you could, you may be missing a few key areas…

how do I get more client
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How to get good at blowing your own trumpet without coming across as a show-off

ByHeather Townsend

“How do I get more clients?” and “How do I get more client referrals?” These are two questions that every accountant, lawyer, and consultant have asked themselves at some point in their career. The answer, however, isn’t quite as simple as they’d like. To win more clients and client referrals, you need to focus on…

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