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How to make partner lesson 2: Thinking and feeling like a partner

ByHeather Townsend

In summer 2016 Heather Townsend revealed the 10 lessons that every potential partners needs to learn to an audience of 200 lawyers and accountants. In this short 2 minute video clip, Heather talks through the second lesson – thinking, feeling and acting like a partner The road to partner is shrouded in mystery and conjecture. This…

Learn from these common, but critical business development mistakes
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Learn from these common, but critical business development mistakes

ByHeather Townsend

I regularly speak to audiences of lawyers, accountants and consultants about the challenges of making partner. In my talks I often share the ten lessons that my clients have learnt along their journeys to make partner. In this blog post I am going to share the sixth lesson; make business development part of your day…

What I wish every talented professional knew about personal branding
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What I wish every talented professional knew about personal branding

ByHeather Townsend

I regularly speak to audiences of lawyers, accountants and consultants about the challenges of making partner. In my talks I often share the ten lessons that my clients have learnt along their journeys to make partner. In this blog post I am going to share the fourth lesson, create a strong, personal brand. It can…

One common way in which your mind is holding you back from winning work from your network
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One common way in which your mind is holding you back from winning work from your network

ByHeather Townsend

Referrals in business: Your mindset is key Do you ever think that some people just have a secret skill to generating referrals? That some people are just naturally good at it?  That it’s a knack that you just don’t have? What if I told you that this secret skill is something you have too?  Would…

This cautionary tale will make you consider your online footprint
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This cautionary tale will make you consider your online footprint

ByHeather Townsend

Tips for getting business referrals I’ve written several articles about how you can use social media to boost your reputation and generate referrals.  However, just like your physical image, your online image needs tending and careful grooming. What does your online footprint say about you? Are you aware of how much attention it receives? How much…

This is why my husband and I had an argument on top of a steep hill
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This is why my husband and I had an argument on top of a steep hill

ByHeather Townsend

An incident from my recent holiday served a useful reminder of the importance of checking assumptions and clarifying exactly what a client wants. A long steep hill loomed My breathing was becoming heavier and heavier and even more laboured. My chest was screaming for my to stop. My legs were aching from every sinew. Then,…

The number one reason why you need a non-negotiable level of business development activity
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The number one reason why you need a non-negotiable level of business development activity

ByHeather Townsend

In this blog post I look at what causes the feast and famine cycle of new client work, and how you can avoid this with your practice. I’m in danger of getting into a feast and famine cycle Today is a strange day for me. I’ve started off the day by blogging and setting the…

How to convert a prospect into a warm, pre-qualified lead who is ready to buy from you?
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How to convert a prospect into a warm, pre-qualified lead who is ready to buy from you?

ByHeather Townsend

My client made a very successful presentation at a seminar. As always with these things, lots of people came up to talk to her afterwards. In fact, there was someone who was in a position to give her real work and who was really interested in her work and methodology. Is this a lead? No. Is…

How to identify if perception is the root cause of your inability to win business
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How to identify if perception is the root cause of your inability to win business

ByHeather Townsend

I had an interesting conversation today where perception was at the heart of the conversation. Here is how the conversation went: Them: One man bands really don’t want to put their hands into their wallets and buy business coaching. That’s why I need to target larger corporates Me: Actually we find the opposite. Small businesses,…

How to grow a £2 million-sized practice within 2 years
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How to grow a £2 million-sized practice within 2 years

ByHeather Townsend

I was recently asked for advice on how to win new clients. But not just win new clients, but grow a £2 million-sized practice within 2 years to justify a partner business case. Whilst the title of the blog post may seem very far-fetched, there are firms who want their potential new partners to have…

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