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This is the second blog in a series by Martin Bragg, highly experienced business development expert with 20 years experience in professional service firms. Martin has worked in business development for major international law firms including the magic circle and for accountancy practices in the big four and beyond. (Martin’s 1st blog post can be found…
This is the first blog in a series by Martin Bragg, a highly experienced business development expert with 20 years experience in professional service firms. Martin has worked in business development for major international law firms including the magic circle and for accountancy practices in the big four and beyond. In this first blog post, Martin…
In yesterday’s post we looked at a daily routine for you to use on LinkedIn. In this post we are still continuing our theme of how to save time with business development, and we are still looking at ways of doing this with social media. One of the biggest barriers I hear lawyers, accountants and…
You can save time with your business development activities by using social media such as LinkedIN for networking. Let’s look at what needs to go into your daily routine on LinkedIn to use it as a great business development tool. The daily LinkedIn routine I will describe will allow you to ditch at least one…
One of the ways you can minimise the time you spend on business development is to focus on developing a niche for yourself. In yesterday’s post we answered the question whether having a niche would mean you would have to turn business away. (no!) In today’s post, we will look at possibly the next biggest…
One of the ways you can minimise the time you spend on business development is to focus on developing a niche for yourself. However, many professionals resist having a niche because they are worried about turning business away. Let’s deal with this one, once and for all – will I have to turn business away…
One of the ways you can minimise the time you spend on business development is to focus on developing a niche for yourself. Over the next few posts we are going to dig deep into the ‘why’, ‘who’, ‘what’ and how of a niche. Firstly, let’s consider what we actually mean by a niche… A…
One of the hardest things to do when going for partner is to make the time to build your own client portfolio. Why? Well, when you are a director, salaried partner or associate, your partners are wanting you to be highly utilised. Business development is non-chargeable time – which often means it has to be…
Many of you will know that I am a massive fan of Twitter, and probably am seen as a bit of a veteran of the medium. I’ve clocked up a few tweets in the last 3+ years and seen one or two things… However, it was brought home to me recently, the importance of engaging…
I was working with a new client last week on a keeping in touch strategy for him, his team members and his existing clients and referrers. As we talked through his current networking practices – which he did very well – it became apparent that with a little more structure he could increase the effectiveness…
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