creating a strong linkedin profile
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Crafting a strong LinkedIn profile that gets you the results in a few simple steps

ByHeather Townsend

LinkedIn has become the place for professionals to network, as it is the social media platform where people network for mainly business reasons. It also has most of the decision makers you want to meet on it. When those decision makers ‘Google’ your name, LinkedIn is usually the first place that they will find you….

clients buying journey
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Helping your clients go through the Buying Journey: How do you get your content to do your heavy lifting with clients

ByHeather Townsend

There are a lot of misconceptions around business development and content creation in the professional services world. The first of them being that it takes too much time. The second is that, as a lawyer, accountant or consultant, you need to sell your services. And these two are simply not true. If you want your…

a beach fire to represent sure fire tips for linkedin publishing success
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5 Sure-fire Tips to Generate Impact from Creating a Post in LinkedIn Publisher/Post

ByHeather Townsend

LinkedIn has opened the floodgates to a world of professional content with their publishing platform. Top influencers are publishing their content on LinkedIn and in turn, a lot of professionals are seeking out content on the platform to read. With this fact alone, it’s no surprise then that lawyers, accountants, and consultants who are looking…

Daily business development habits
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Fighting the “I don’t have time for this”. How to create daily habits for business development.

ByHeather Townsend

‘That’s just too hard!’, ‘I don’t know where to start!’, ‘How to find the time for business development?’, ‘…but I’m a good technician…I don’t need to win new businesses’. Sound familiar? Quite frankly, the biggest thing that holds so many great lawyers, accountants, and consultants from progressing their career is knowing how to find the…

seedlings to represent business growth checklists
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Your checklist to expertise: 6 daily habits you must have to become a rainmaker

ByHeather Townsend

Using check-lists may not sound “fun” or “creative” or anything like the reason you went into law, accountancy or consultancy, but they are essential if you want to turn on a reliable tap of new business leads coming to you. (Which then becomes the basis of your Business Case for partnership.) They are essential if…

a green leaf among lots of brown ones to symbolise how to differentiate when selling
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How to differentiate and make your firm stand out when you sell a commodity service and risk Price being the major buying criteria

ByHeather Townsend

In the absence of differentiation, price is the ultimate deciding factor. It’s a painful truth to accept, but that is often what ends up happening with commodity sellers. Nobody wants that, nobody wants to get dragged into a price war where they have to resort to price concessions, but it’s really difficult to differentiate your…

an hourglass to symbolise having no time when it comes to creating content marketing
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The definitive guide to ‘creating’ content marketing (even when you don’t have the time)

ByHeather Townsend

According to HubSpot’s ‘Not Another State of Marketing Report,’ almost 70% of businesses are actively investing in content marketing in 2020. I don’t know about you, but that certainly does suggest that content is in fact, King! While many of us may know that the key to modern marketing is content, the problem usually is…

good content for linkedin
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Boosting your online visibility: What makes for good content on LinkedIn?

ByHeather Townsend

If you truly want to make the best out of your business development efforts in LinkedIn, you need to pay close attention to crafting a strong profile but also at the sort of content you are sharing there. In this fragment of our Progress to Partner Academy Virtual Masterclass “How to win work in only…

a man with his head in his hands to symbolise negativity and the desire for effective business development
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How to check that your LinkedIn profile is not negatively impacting the effectiveness of your business development activities

ByHeather Townsend

Did you know that before speaking to someone for the first time, a lot of potential clients check out their firm’s website and LinkedIn profile? According to the Hinge Research Institute, a whopping 81% of clients will look at the website of potential suppliers before making contact, 63% will search online, and 60% will check…

tips for pitching so that you can stand out like this red umbrella among a number of grey ones
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How to come out of your partners’ shadow in a pitch

ByHeather Townsend

Are you fed up of being a mute spare wheel in pitch meetings? Are you sick of being stuck behind your partners’ shadow? Do you wish you could exude charisma and gravitas so that you stand out for once? Many professionals looking for tips on pitching have asked us these questions, but what they didn’t…

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