A person balancing rocks to symbolise building trust on social media
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6 sure-fire ways to build trust and win leads online

ByHeather Townsend

One of the challenges that many lawyers, accountants and consultants face is not just producing content, but understanding why producing, sharing and curating content is so important now for business development. Whether you understand it or not, it’s a fact that the content you share and how you show up online is key to building…

coffee beans in a funnel to represent how to generate leads from LinkedIn
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4 key ways to get more leads from LinkedIn (and how to do this consistently)

ByHeather Townsend

Most people use LinkedIn for business, with no real purpose, and then wonder why they don’t get leads from it. Does this sound familiar? Do you know that you should be using LinkedIn for your networking but you don’t know how? If you’re wondering how to generate leads from LinkedIn, here is how to do it…

a paper robot holding a broken heart to symbolize the biggest networking mistakes
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The 6 greatest barriers to effective networking – which do you struggle with?

ByHeather Townsend

Every lawyer, accountant, and consultant knows networking is an essential component for career success; they invest time and effort building their list of contacts and developing the relationships with people as they know it’s key to business growth. Although like many smart, talented people, they know just how essential it is to execute networking properly,…

a dart in a bullseye to symbolize how to improve your tender win rate
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7 key ingredients to improve your tender win rate

ByHeather Townsend

There’s nothing more disheartening than losing a tender. After all the late nights, early morning coffees, and pestering (or being pestered) for essential information, it’s a real kick in the teeth when all that effort on writing a bid doesn’t end in success. There are no prizes for coming second… So what can you do…

How to find the time for business development
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The missing ingredient in why we struggle to make the time for business development

ByHeather Townsend

It’s too hard! I don’t know where to start! How to find the time for business development? I’m a good technician…I won’t do it. Sound familiar? If I am honest, the biggest thing that holds so many great lawyers, accountants and consultants from progressing their career is knowing how to find the time for business…

How do you win a competitive bid
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15 great tips to help you win a competitive tender/bid

ByHeather Townsend

How do you win a competitive bid? In this blog post, we will share our top 15 tips to help you write winning proposals so that you can ace that bid for a competitive tender.  Tip 1: Highlight your 10% difference Unfortunately, much of what you put in your proposal will be mirrored in your…

How to get a promotion to partner
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How do you get your partners to realise you are ready to be promoted to senior associate in your law firm?

ByHeather Townsend

You’re ready to get promoted to senior associate but a senior partner announces that one of your colleagues has got the promotion instead of you again. How can you stop this from happening so that you get the next promotion to senior associate? How can you differentiate yourself from your colleagues and demonstrate your leadership…

What does it mean to be made partner
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Has your workload temporarily dried up? Here are 6 ways to keep usefully busy!

ByHeather Townsend

We are used to being “too busy” – our daily lives consisting of juggling work tasks, looming deadlines, clocking out late, and then waking up to do it all over again – but somehow we manage. Somehow we manage to keep pressing on and any dreams of a ‘break in the schedule’ are pushed to…

How to say no to a partner through email
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8 tried and tested tips to keep the faith with your business development efforts

ByHeather Townsend

So many working in professional service firms are shocked when they realise that they are expected to go out and win work. They don’t consider themselves as working in “sales” and can’t work out how to fit it in. If you want to progress your career, you need to get over these thoughts and start…

client following
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How to create your own client following

ByHeather Townsend

How do I create my own client following? I’m often asked this question on a webinar. The truth is, it’s hard. But it’s not impossible. Time can be a constant enemy or an ally when it comes to networking. So the real question is, how do you create your own client following and still have…

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