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Ask any accountant, lawyer or consultant “How do you win clients?” and they’ll likely say that you look for your ideal prospect. Then, you target them through your marketing or attend networking events to make contact. Finally, you work on building that relationship over time. This, of course, is right but what many professionals don’t…
When accountants, lawyers, and consultants think of networking, they think of the events that they attend after work. Oftentimes, they think of lunches, coffees or the activities that they do off the clock. Many don’t even consider that they are sitting on a goldmine of opportunity every single day. Here is why internal networking, and…
How do you make time for business development when you have a full day – especially if you are a lawyer? As you start to go up the ladder, on the way to making partner, your responsibilities get bigger. And with a full day, how do you ensure that your career still moves forward and…
Senior decision makers in large corporations don’t spend much of their time searching online or using social media. Unlike smaller firms or businesses, they don’t go out to networking events and all of their emails and calls are often screened by assistants. So how do you attract corporate clients if you can’t get in front…
By now you have realised that making partner is about more than technical ability and you also need to be winning regular work to be even considered as partner material. You are worried that even though you are trying to win work it just doesn’t seem to be happening for you. You need to know…
By now you have realised that making partner is about more than technical ability and you also need to be winning regular work. You need to know how to become a rainmaker. This is a totally different set of skills than your technical skill-set so you may be worrying about how you can make this…
Ever wondered why people buy from people? It’s simple: people trust people. A referral is an extremely powerful exchange when it comes to business as it almost always converts to a new client. Why? Because the referral gives you instant value and credibility and trust has already been established for your potential client, and all…
How do you increase your profile at in your firm? Very often you’ll hear and you’ll be told that to make partner, you have to raise your profile. But how do you do it? You might say, “Oh, let’s just have the results do the talking”. But the truth is, it doesn’t really work that…
How do you set up a referral network of your own? Whether you’re a lawyer or an accountant, one of the easiest ways to get onto that partnership track is to start winning work through a network of introducers, or a referral network. But how do you set up a referral network? I’ve put together…
Do you feel like your networking efforts are just meaningful conversations which go absolutely nowhere? Do you know how each networking event will help you achieve your personal and professional goals? Do you know how to use social media to win work and make valuable connections? The key to networking effectively is to have a…
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