creating a strong linkedin profile
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Crafting a strong LinkedIn profile that gets you the results in a few simple steps

ByHeather Townsend

LinkedIn has become the place for professionals to network, as it is the social media platform where people network for mainly business reasons. It also has most of the decision makers you want to meet on it. When those decision makers ‘Google’ your name, LinkedIn is usually the first place that they will find you….

clients buying journey
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Helping your clients go through the Buying Journey: How do you get your content to do your heavy lifting with clients

ByHeather Townsend

There are a lot of misconceptions around business development and content creation in the professional services world. The first of them being that it takes too much time. The second is that, as a lawyer, accountant or consultant, you need to sell your services. And these two are simply not true. If you want your…

good content for linkedin
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Boosting your online visibility: What makes for good content on LinkedIn?

ByHeather Townsend

If you truly want to make the best out of your business development efforts in LinkedIn, you need to pay close attention to crafting a strong profile but also at the sort of content you are sharing there. In this fragment of our Progress to Partner Academy Virtual Masterclass “How to win work in only…

5 effective tips to build a LinkedIn profile that gets you found by potential clients
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5 effective tips to build a LinkedIn profile that gets you found by potential clients

ByHeather Townsend

I recently did some online research before having a new business meeting with a local firm. As the firm wanted to use social media more effectively I had a look at over 15 of their fee earners’ LinkedIn profiles. Like many firms of their size and maturity, the results of my research didn’t shock me….

Messy office table with notepad, computer, reading glasses and coffee cup. View from above with copy space
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6 tips to make the time to produce valuable content

ByHeather Townsend

In the fifth of our newly published ‘The Go-To-Expert‘ inspired blog posts, we look at how to make the time to write blog posts, or valuable content which your audience will love. Producing valuable content to help you effortlessly attract in your own clients and build your profile takes time. Getting the time to write blog…

12 ways your LinkedIn profile will help you get a new job
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12 ways your LinkedIn profile will help you get a new job

ByHeather Townsend

Have you updated your LinkedIn profile recently? Your LinkedIn profile is your shop window to recruiters and potential employers, and the first place which potential recruiters will look when they are considering contacting you. This is the second half of our article on how your LinkedIn profile can help in your job search. You can…

12 ways your LinkedIn profile will help you get a new job
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12 ways your LinkedIn profile will help you get a new job

ByHeather Townsend

Have you updated your LinkedIn profile recently? Your LinkedIn profile is your shop window to recruiters and potential employers, and the first place which potential recruiters will look when they are considering contacting you. Here are our top twelve tips to make sure your LinkedIn profile is found by the RIGHT people: 1. Consider your…

The new LinkedIn search capability you have probably missed
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The new LinkedIn search capability you have probably missed

ByHeather Townsend

In the past month I’ve been working with managers and directors from a large firm of accountants on how they use online networking to win clients. Naturally this has involved a deep dive into LinkedIn and how they use this ‘on purpose’ and effectively. I was less than impressed when LinkedIn brought out its completely…

Starting a law blog: 3 reasons you haven’t yet
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Starting a law blog: 3 reasons you haven’t yet

ByHeather Townsend

Starting a law blog Starting a law blog can be a great way of building a strong profile and generating work from your own desk. So, why don’t many more lawyers do it? Or more to the point, why do so many lawyers have the intention to start a law blog but never quite get…

Messy office table with notepad, computer, reading glasses and coffee cup. View from above with copy space
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What to blog, and how? 3 tried and tested tips create client winning assets

ByHeather Townsend

What to blog about to win clients? You’ve written a blog post. You’ve published it, added it on Twitter and LinkedIn. Now what? If you are like most lawyers, accountants and consultants I know, you probably leave it there. Thereby missing out on most of the value of your blogging work, limiting your chances of…

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