The Profit Margin Episode: Why Growing Your Practice Isn’t Just About Winning More Work
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The Profit Margin Episode: Why Growing Your Practice Isn’t Just About Winning More Work

ByClaire Meddings

Most Business Cases are built around one thing: winning more clients. But your partners aren’t just looking at your revenue ambitions. They’re looking at whether you think commercially; whether you understand margin, efficiency, and what it takes to build something sustainable. This episode shows you why growing your practice profitably often means improving what you…

Why Me? Why Now? The Two Questions Every Business Case Must Answer
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Why Me? Why Now? The Two Questions Every Business Case Must Answer

ByClaire Meddings

Have you ever had a partner read your Business Case and ask: “But why should it be you? And why now?” That can feel deflating. Especially when you’ve spent years building your practice and the answer feels obvious to you. But here’s the truth: the vast majority of Business Cases never answer those two questions…

Your Business Case Isn’t Built Over a Weekend
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Your Business Case Isn’t Built Over a Weekend

ByClaire Meddings

Most people treat their Business Case like a document they’ll write when the time comes. A weekend project. Something to sort out when they’re close enough to partnership to need it. Here’s the truth: by the time you sit down to write it, it’s too late to build it. Your Business Case isn’t a document…

How to Socialise Your Business Case with key partners Without Looking Desperate
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How to Socialise Your Business Case with key partners Without Looking Desperate

ByClaire Meddings

You’ve been working on your Business Case for months, maybe years. You know you need to start talking to partners about your partnership ambitions and getting their buy-in. But here’s the problem: How do you actually have that conversation without coming across as presumptuous, pushy, or desperate? Do you prepare a full presentation deck? A…

How to create your partner business plan in 5 easy steps
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How to create your partner business plan in 5 easy steps

ByHeather Townsend

One of the partner business plan tools we use with our small firm clients is the STAGe model. This is widely used to create 3-year or 12-month business plans for them. The good news is that it is versatile enough to help you create your 3-year partner business plan or 12-month partner business plan or vision…

Create a cast-iron Business Case for partnership – your definitive guide
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Create a cast-iron Business Case for partnership – your definitive guide

ByHeather Townsend

Creating a persuasive and cast-iron Business Case for partnership in your law firm, consulting firm, Big 4, Accounting Firm or Magic Circle firm is probably the hardest part of making it through Partner Track into the partnership. In fact, the question we are most asked by senior managers, directors, and senior associates is how to…

What needs to go in the 12-month marketing plan for your business case for partner
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What needs to go in the 12-month marketing plan for your business case for partner

ByHeather Townsend

A key component of a partnership business case is the 12-month marketing and business development plan. This is where you set out exactly what you will do, in terms of marketing and business development, to achieve the promise of your partnership business case.  Here’s what you should include in the 12-month marketing and business development…

a man in a spotlight making his presentation for partnership
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10 tips to ace your presentation to your partnership selection panel

ByHeather Townsend

Part of your firm’s partnership admission process in your journey to make partner will probably involve a presentation of your business case and personal case for partnership to a selection of partners. These partners are typically some of the most influential in the partnership. Nerve-wracking stuff! This blog post will give you ten tips to…

cogs and gears to represent the elements involved in the partnership admission process
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Partnership admissions process: what is involved?

ByHeather Townsend

The partnership admission process is shrouded in mystery. What is the process? What actually happens at an assessment centre? Is it the same in every firm? While this mystique helps to keep this esteemed partner image behind the curtain, the problem with mystery is that it often elicits fear. How can you prepare for something…

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