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In the fifth of our newly published ‘The Go-To-Expert‘ inspired blog posts, we look at how to make the time to write blog posts, or valuable content which your audience will love. Producing valuable content to help you effortlessly attract in your own clients and build your profile takes time. Getting the time to write blog…
You’re good at linking up with people and developing relationships. However, you’ve still not cracked how to translate these friendly relationships into work-winning relationships. This was the context to a question I was asked recently – and am often asked. This was how I answered the question. Are you senior enough to get instructed? Having…
Now you’re a senior manager, when should you be thinking about partnership? Good question! Depending on your firm, your next step may actually be to partner. Some firms use the director role as a career full-stop, whereas some use the director role as a key step towards partnership. Therefore, do ask your partners and HR…
It is always good to recycle good content on your blog. And this post was published way back in 2014 when we had just had ‘The Go-To-Expert‘ published. In this post we look at how to use valuable content to attract clients to you. Old School Professional Services Marketing was all about networking and relationship…
Over the last few months I’ve been reviewing lateral hire Business Cases for people who want to join a Big 4 firm or large firm as a lateral hire at director or partner. Any Big 4, or large international accounting or law firm will want to have a lateral hire Business Case before they hire…
You need to build your own Business Case for partnership. But did you know that all Business Cases are typically built on one of six premises? When you know WHAT premise your Business Case is built upon, writing a stronger and more persuasive Business Case becomes much easier. Read on to help you identify what…
This week I spent a day working with 3 senior lawyers helping them start a partner-sized practice. For each of the three, I helped them define and articulate their brand. It only occurred to me as I reflected on my conversations that wherever you are in your career you need to have built a brand…
One of the best ways to generate work is via content marketing or what was typically known as thought leadership. However, the problem with a content marketing approach is always having to come up with new ways to identifying content which will be valuable for your clients and prospects. It is so easy to get…
Over the last 6-12 months, I have been coaching many people who are very new to winning their own clients. Interestingly, they have all suffered from this one attitude problem. Your business development mindset is key to whether you win work or not. This blog post explains what this attitude is and how to get…
Are you a lawyer who is involved in deal making, i.e. M&A, Private Equity, Financing? You’ll know the importance of working to establish a referral network. This is because the route to generating work for deal makers is typically via an introducer or referral network. This blog post looks at a particular and common mindset…
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