a blurred image of cyclists racing to represent a productive first day back to work
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5 secrets to make that first day back to work as productive as possible

ByHeather Townsend

Do you know that dip in productivity that you get after coming back from vacation? Where the first couple of days or even that first week goes slowly, and you tell yourself that you’re just getting back into the groove of things? This is what is known as the ‘post-vacation blues’ and many lawyers, accountants,…

a man walking on train tracks to symbolise how to get put on the partner track
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How to get noticed so you are put on partner track (4 things you must do)

ByHeather Townsend

This article is based on a virtual workshop that we ran in 2020/21  It was the  Acing the Partnership Admissions Process Virtual Masterclass. If you want to listen to the whole masterclass, join the Progress to Partner membership site  Scroll down to read the article or click the video link to listen to a snippet…

an icecream on the floor to symbolise mistakes made in the partnership admissions process
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7 biggest mistakes candidates make with the partnership admissions process

ByHeather Townsend

“Why haven’t I made partner yet?” “What made my colleague get partner over me?” “Why can’t I seem to make it through the partnership admissions process?” These three questions are ones that I hear time and time again from lawyers, accountants, and consultants who don’t make it through the partnership admissions process. While it’s true…

creating a strong linkedin profile
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Crafting a strong LinkedIn profile that gets you the results in a few simple steps

ByHeather Townsend

LinkedIn has become the place for professionals to network, as it is the social media platform where people network for mainly business reasons. It also has most of the decision makers you want to meet on it. When those decision makers ‘Google’ your name, LinkedIn is usually the first place that they will find you….

clients buying journey
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Helping your clients go through the Buying Journey: How do you get your content to do your heavy lifting with clients

ByHeather Townsend

There are a lot of misconceptions around business development and content creation in the professional services world. The first of them being that it takes too much time. The second is that, as a lawyer, accountant or consultant, you need to sell your services. And these two are simply not true. If you want your…

a beach fire to represent sure fire tips for linkedin publishing success
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5 Sure-fire Tips to Generate Impact from Creating a Post in LinkedIn Publisher/Post

ByHeather Townsend

LinkedIn has opened the floodgates to a world of professional content with their publishing platform. Top influencers are publishing their content on LinkedIn and in turn, a lot of professionals are seeking out content on the platform to read. With this fact alone, it’s no surprise then that lawyers, accountants, and consultants who are looking…

Daily business development habits
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Fighting the “I don’t have time for this”. How to create daily habits for business development.

ByHeather Townsend

‘That’s just too hard!’, ‘I don’t know where to start!’, ‘How to find the time for business development?’, ‘…but I’m a good technician…I don’t need to win new businesses’. Sound familiar? Quite frankly, the biggest thing that holds so many great lawyers, accountants, and consultants from progressing their career is knowing how to find the…

seedlings to represent business growth checklists
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Your checklist to expertise: 6 daily habits you must have to become a rainmaker

ByHeather Townsend

Using check-lists may not sound “fun” or “creative” or anything like the reason you went into law, accountancy or consultancy, but they are essential if you want to turn on a reliable tap of new business leads coming to you. (Which then becomes the basis of your Business Case for partnership.) They are essential if…

a green leaf among lots of brown ones to symbolise how to differentiate when selling
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How to differentiate and make your firm stand out when you sell a commodity service and risk Price being the major buying criteria

ByHeather Townsend

In the absence of differentiation, price is the ultimate deciding factor. It’s a painful truth to accept, but that is often what ends up happening with commodity sellers. Nobody wants that, nobody wants to get dragged into a price war where they have to resort to price concessions, but it’s really difficult to differentiate your…

an hourglass to symbolise having no time when it comes to creating content marketing
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The definitive guide to ‘creating’ content marketing (even when you don’t have the time)

ByHeather Townsend

While many of us may know that the key to modern marketing is content, the problem usually is time. How do we create enough content to position ourselves as an expert when we don’t have the time? This article outlines the three ways of creating content marketing in less time. 3 ways to produce content…

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