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6 crucial choices you need to make to be successful with business development
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6 crucial choices you need to make to be successful with business development

If you’re on your way to making partner, thinking about how to win your own clients is one of the main thoughts that is probably on your mind. But have you ever thought about some of the choices that you need to make that could help you with this? This article looks at 6 crucial…

Why we need to banish old fashioned thinking and see that business development has changed over the last 10 years
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Why we need to banish old fashioned thinking and see that business development has changed over the last 10 years

Business development, specifically winning business to grow a client portfolio, has changed hugely in the last 10 years. The established rainmakers in your firm, the older partners, will tell you that it hasn’t changed and that tried and tested methods are the way to go today, but they are wrong in thinking this way. The…

How to win your own clients

FREE GUIDES      Download Now Boost your referrals by downloading this FREE ebook:Referralology In the ebook you’ll learn: How to successfully ask for referrals from friends and your network without risking the relationship How to get your existing clients to send you high quality referrals so you no longer have to worry about leads again      Download…

Heather Townsend

Email us at excediateam@excediagroup.com Connect with Heather on LinkedIn Follow How to Make Partner on LinkedIN Follow How to Make Partner on Instagram Heather Townsend Heather Townsend is the leading global expert in what it takes to move from senior fee earner to partner – and when you get there, stay there. She regularly runs…

6 tips to make the time to produce valuable content
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6 tips to make the time to produce valuable content

In the fifth of our newly published ‘The Go-To-Expert‘ inspired blog posts, we look at how to make the time to write blog posts, or valuable content which your audience will love. Producing valuable content to help you effortlessly attract in your own clients and build your profile takes time. Getting the time to write blog…

How the clued up accountants and lawyers use valuable content to attract clients
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How the clued up accountants and lawyers use valuable content to attract clients

It is always good to recycle good content on your blog. And this post was published way back in 2014 when we had just had  ‘The Go-To-Expert‘ published. In this post we look at how to use valuable content to attract clients to you. Old School Professional Services Marketing was all about networking and relationship…

The 2 essential components that your Business Case for partner or director as a lateral hire needs
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The 2 essential components that your Business Case for partner or director as a lateral hire needs

Over the last few months I’ve been reviewing lateral hire Business Cases for people who want to join a Big 4 firm or large firm as a lateral hire at director or partner. Any Big 4, or large international accounting or law firm will want to have a lateral hire Business Case before they hire…

6 unexpected places to get ideas for content.
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6 unexpected places to get ideas for content.

One of the best ways to generate work is via content marketing or what was typically known as thought leadership. However, the problem with a content marketing approach is always having to come up with new ways to identifying content which will be valuable for your clients and prospects. It is so easy to get…

Use this attitude to get the maximum effectiveness from your business development efforts.
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Use this attitude to get the maximum effectiveness from your business development efforts.

 Over the last 6-12 months, I have been coaching many people who are very new to winning their own clients. Interestingly, they have all suffered from this one attitude problem. Your business development mindset is key to whether you win work or not. This blog post explains what this attitude is and how to get…

Why is establishing a referral network essential for M&A or Corporate Finance Lawyers?
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Why is establishing a referral network essential for M&A or Corporate Finance Lawyers?

Are you a lawyer who is involved in deal making, i.e. M&A, Private Equity, Financing? You’ll know the importance of working to establish a referral network. This is because the route to generating work for deal makers is typically via an introducer or referral network. This blog post looks at a particular and common mindset…

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