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In the second of our newly published ‘The Go-To Expert‘ inspired blog posts (get your free chapter of the book here) we round up the many posts on this blog about choosing and capitalising on your niche. You will find plenty of advice to help you choose and capitalise on your niche. Business Development Clinic: 6…
This article discussed whether you should work with a client outside of your niche
In many of our previous blogs we have discussed how to find your niche. (See 5 steps to finding your niche – part 1 and part 2, business development time savers: have a niche – part 1, part 2, part 3) You could say that we have examined the sixty million dollar question of helping…
One of the ways you can minimise the time you spend on business development is to focus on developing a niche for yourself. In yesterday’s post we answered the question whether having a niche would mean you would have to turn business away. (no!) In today’s post, we will look at possibly the next biggest…
One of the ways you can minimise the time you spend on business development is to focus on developing a niche for yourself. However, many professionals resist having a niche because they are worried about turning business away. Let’s deal with this one, once and for all – will I have to turn business away…
One of the ways you can minimise the time you spend on business development is to focus on developing a niche for yourself. Over the next few posts we are going to dig deep into the ‘why’, ‘who’, ‘what’ and how of a niche. Firstly, let’s consider what we actually mean by a niche… A…
One of the hardest things to do when going for partner is to make the time to build your own client portfolio. Why? Well, when you are a director, salaried partner or associate, your partners are wanting you to be highly utilised. Business development is non-chargeable time – which often means it has to be…
I have talked before about the importance of making an impact when you introduce yourself. (See Tip: introduce yourself with impact) However, when Jon and I were meeting with a potential new client last week, we identified that she was struggling with her soundbite. Interestingly, when we asked her what differentiated her, we got a very…
Your personal brand is heavily influencing your career and career progression. Have you really thought about it?
This cautionary tale will make you consider your online footprint Tips for getting business referrals I’ve written several articles about how you can use social media to boost your reputation and generate referrals. However, just like your physical image, your online image needs tending and careful grooming. What does your online footprint say about you? Are you…
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