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Senior decision makers in large corporations don’t spend much of their time searching online or using social media. Unlike smaller firms or businesses, they don’t go out to networking events and all of their emails and calls are often screened by assistants. So how do you attract corporate clients if you can’t get in front…
Ever wondered why people buy from people? It’s simple: people trust people. A referral is an extremely powerful exchange when it comes to business as it almost always converts to a new client. Why? Because the referral gives you instant value and credibility and trust has already been established for your potential client, and all…
Do you feel stuck in your career path? How do you kick this career rut out of your way and get moving towards being a partner? Career lulls can happen to any professional. However, they tend to affect senior-level managers more than any other group level. Why? Because lawyers, accountants, and consultants at this level…
How do you set up a referral network of your own? Whether you’re a lawyer or an accountant, one of the easiest ways to get onto that partnership track is to start winning work through a network of introducers, or a referral network. But how do you set up a referral network? I’ve put together…
How is your career growth? Are you moving up as you should be? Do you often find yourself asking “How can I get ahead in my career?” If you do, take a look at what the most successful accountants are doing. What do they do that separates them from the rest? What strengths do they…
There’s nothing worse than putting in the work and the hours only to get overlooked for a referral. It’s a crushing feeling, especially when it goes to your partner instead. What did they do that you didn’t? While it might feel like you did everything you could, you may be missing a few key areas…
How do you win corporate clients? This is a question on many accountants, lawyers and consultants lips, as winning lucrative work with big corporate clients is the dream. Not only does it mean repeat business worth many billable hours at respectable rates for the firm, but it’s a very good chance that this could be…
There is a destructive social phenomenon that impacts almost every successful or developing person in the world. It is an impulse to cut others down for the achievements they’ve made and somewhat a cluster of envy, low self-esteem, fear and resentment. To criticise those who demonstrate their individuality, ambition or unique talent and commonly disassembles…
Busy Season Marketing: Industries of all kinds deal with seasonality, and lawyers, accountants and consultants are not immune from busy season, or the need to maintain their marketing through busy season. In this post, Heather explains how to deal with business development when your case load is high or you are in your peak season. …
Do you work on business development every day? You’re missing a trick if not! The head of talent at a magic circle law firm stressed the importance of business development in choosing candidates for partner. She said “if you want to make partner, you have to see business development as part of your day job….
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