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This post is taken from an extract from the transcript of one of my recent webinars on “how to win your first client…..and then your second and third”. Heather (HT): The people I see that become very successful at business development are actively making choices every day. These choices tend to fall into these categories,…
I am on record many, many times saying you need to be niche to build up your own practice and win your own clients. But how niche or specialist do you really need to be? Do you need to be THE expert? In this blog post I answer the question, ‘how specialist do I really…
When is it a good time to move to a partner role in another firm, and when should you stay put? This was the recent question that I was asked. This is the answer I gave: Does your current firm make you happy? It can be very tempting to jump ship for a partner role…
It’s been hard work but you’ve finally made it to a manager or associate role in your firm. In this blog post I share an exclusive extract from the 2nd edition of ‘How to make partner and still have a life’ to show what is typically expected from you when you become a manager or…
I regularly speak to audiences of lawyers, accountants and consultants about the challenges of making partner. In my talks I often share the ten lessons that my clients have learnt along their journeys to make partner. In this blog post I am going to share the fourth lesson, create a strong, personal brand. It can…
I was recently asked for advice on how to win new clients. But not just win new clients, but grow a £2 million-sized practice within 2 years to justify a partner business case. Whilst the title of the blog post may seem very far-fetched, there are firms who want their potential new partners to have…
WANT MORE OF YOUR OWN CLIENTS? Then download our ebook “The reluctant business developer’s guide to winning clients” by the author of The Go-To Expert. You’ll discover the: 5Ps to create time for business development 3 simple tests to find your lucrative niche How to get back in touch with people who you have lost contact…
When should I specialise? The challenge for any lawyer, accountant or consultant in practice is when to specialise. (Not if they need to!) Do it too soon and you don’t get the broad base of technical and commercial skills you need. Do it too late and you will struggle to build your own practice. The…
I have been coaching a partner in a large accountancy practice who confessed to me that he was feeling daunted about the marketing plans we were drawing up. You could say, he wanted to become more confident at business development. His reaction is not unusual, in fact, I’d say, his reaction was fairly common. Firstly,…
This was an interesting and pretty short question which landed in my inbox recently. I thought it may be useful to share my reply here in a blog post. Whilst you may not be after personal tax clients, the same questions and process holds true regardless of the type of clients you want to attract….
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