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In the past month I’ve been working with managers and directors from a large firm of accountants on how they use online networking to win clients. Naturally this has involved a deep dive into LinkedIn and how they use this ‘on purpose’ and effectively. I was less than impressed when LinkedIn brought out its completely…
Clients often tell me about the business development advice they have had from well-established partners in their firm. Lots of these tips are spot-on and very helpful. Others are . . . well, we have a chuckle! Some of the tips I have heard have been at best unhelpful and sometimes actually damaging to…
Here is my guide to keeping yourself safe from ‘flaming’, and trouble on social media.
When people ask me what are the most important chapters in the Go-To Expert, I point them to chapter 3, 4 and 5. I.e. the part of the book where I talk about packaging your brand to make you irresistible to potential clients. Sadly, this part of business development is often missed out by accountants,…
this needs a good tidy-up and updated info before republishing as a new article Autumn St. John is the content manager for Position Ignite, a website which offers a more inspiring, fun, insightful and creative approach to career support. In this blog post she looks at online reputation management – essential for today’s savvy joined up networkers….
Jon Baker helps professional service firms grow from 5-50 employees. In this business development clinic, Jon explains how to deal with negative comments online. Many firms and professionals are wary of social media, because they are worried about what may get written – and what will come back to bite them at a later date….
I am often asked about how to effectively use social media, without it taking up too much time. After all, most lawyers, accountants and consultants have chargeable time targets to hit. These targets don’t reduce just because you decide to use social media within your business development mix. In this blog post, I will give…
In this week’s business development clinic, Heather Townsend answers a knotty problem. How to change the way your practice markets itself? i.e. how to make your partners sit up and take notice of some of the newer and more effective marketing practices now available? This is not an unusual problem – and I see it…
In yesterday’s post we looked at a daily routine for you to use on LinkedIn. In this post we are still continuing our theme of how to save time with business development, and we are still looking at ways of doing this with social media. One of the biggest barriers I hear lawyers, accountants and…
Many of you will know that I am a massive fan of Twitter, and probably am seen as a bit of a veteran of the medium. I’ve clocked up a few tweets in the last 3+ years and seen one or two things… However, it was brought home to me recently, the importance of engaging…
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